Master of Commerce (Marketing)
| Qualification | Master's Degree |
|---|---|
| Study mode | Full-time, Part-time |
| Duration |
2 years
|
| Intakes |
February, July
|
| Total tuition fee (local) | RM 3,275 |
| Total tuition fee (foreign) | RM 4,694 |
About
This Master Degree is coursework-based, industry-focused and has even ranked second in Australia in the 2017 Eduniversal Best Masters Ranking. This course covers aspects of marketing communication, digital marketing and the application of marketing in particular manufacturing and service industries.
In addition to interacting with the industry regularly through guest speakers and practical workplace projects, students will have the opportunity to apply their critical thinking and analytical abilities to modern marketing challenges, with particular focus on marketing in an international context.
Entry Requirements
- Credit for Recognised Learning (CRL) is considered on an individual basis.
English competency
- English Requirement IELTS 6.5 overall, no less than 6.0 in each section, or other proficiency equivalent.
- Completion of a bachelor’s degree in which English was the language of instruction can also be viewed as satisfying the English requirement.
- This will be assessed on a case-by-case basis.
Prerequisites
- Certificate in Advance English (CAE): Grade C
- Pearson Test of English Academic: 60
Curriculum
Year 1
Semester 1
- Global Marketing Management
- International Marketing for Managers
- Storytelling & Digital Media
- User Experience Design
Semester 2
- Buyer Behaviour and Analysis
- Digital & Interactive Marketing
- Marketing Intelligence & Analytics
- Strategic Brand Management
Year 2
Semester 1
- Business Research Methods
- Integrated Global Communications
- Optional*
- Optional*
Semester 2
- Marketing Project 1
- Elective
- Elective
*Optional list
- Advanced Digital Advertising
- Big Data Analytics in Marketing
- Branding Luxury
- Consultancy/Internship
- Consumer Biometrics & Innovations
- Creative Strategies & Decision Making
- Luxury Design Aesthetics
- Semiotics in Luxury Branding
- Storytelling and Digital Media
- User Experience Design
- Graduate Business Study Tour