Bachelor of Multimedia (Hons) in Advertising Design
| Qualification | Bachelor's Degree |
|---|---|
| Study mode |
Full-time
|
| Duration |
3 years
|
| Intakes |
April, July, November
|
| Total tuition fee (local) | RM 60,000 |
About
Advertising Design is a three-year degree programme focused on producing creative advertising content. Students are trained to master persuasive communication through design and multimedia applications. This programme emphasises on the understanding of branding, positioning, advertising strategy, media applications and product solutions. The creative process and final artwork are given great emphasis in order for our students to develop and enhance their skills and abilities to excel in this field.
We aim to develop graduates with intellectual capabilities in developing creative ideas in advertising communications, and who are technically capable in developing those ideas into working output.
Entry Requirements
- Pass Foundation/Matriculation studies in related field from a recognised institution*; OR
- Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any two (2) subjects; OR
- Pass A-Level with a minimum of Grade D in any two (2) subjects; OR
- Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English; OR
- Recognised Creative Multimedia Diploma or its equivalent with a minimum CGPA of 2.50**
*Candidates from non-related field may be admitted subject to a rigorous internal assessment process.
**Candidates with CGPA below 2.50 but above 2.00 may be admitted subject to a rigorous internal assessment process.
Curriculum
Core
>Year 1
- Advertising Design 1
- Advertising Design 2
- Web Design
- Environmental Design
- Computer Modelling
- Internet Applications
- Media Culture
- Video Production
- Multimedia Scripting and Authoring
- Media Aesthetics
>Year 2
- Advertising Design 3
- Advertising Design 4
- Copywriting
- Audio Visual for Advertising
- Integrated Brand Promotion
- E-marketing
- Multimodal Interaction Design
- Semiotic Studies
- Sound Design 1
- Media Anthropology
- Internship
>Year 3
- Advertising Design Project 1
- Advertising Design Project 2
- Interactive Technology for Advertising
- Design Research
- Sound Design 2
- Media Law
Elective Modules
>Year 1
- Contemporary Malaysian Art
- Corporate Identity
- Diagram Design
>Year 2
- Project Management
- Digital Audio and Video
University Subjects
>Year 1
- Workplace Communication
- Hubungan Etnik (Local)
- Pengajian Malaysia 3 (International)
- Tamadun Islam dan Tamadun Asia (Local)
>Year 2
- Bahasa Melayu Komunakasi 2 (International)
- Business and Entrepreneurship in Malaysia
- Co-curriculum
>Year 3
- Bahasa Kebangsaan A (Local)
- Foreign Languages (Local and International)