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Bachelor of Business Management (Hons.)

 

 Qualification Bachelor's Degree
 Study mode
Full-time
 Duration
3 years
 Intakes
April, July, October
 Total tuition fee (local) RM 52,000
 Total tuition fee (foreign) RM 65,000

About 

Graduates of this programme will acquire the fundamental knowledge, skills and techniques of organisational management, as well as core knowledge in the application of multimedia and ICT for strategic purposes in managing various business organisations. The three-year programme will nurture students with leadership values with an understanding of the fundamentals of operation and strategic management as well as the utilisation of technology based on identified competitiveness factors.

Career Prospects: Executives and Managers for human resource management, business management, project management, business development, sales, and education

Entry Requirements

i. Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
ii. Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
iii. Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
iv. Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
v. Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;

For Bachelor of Digital Enterprise Management (Hons) :

Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English OR a minimum of Grade C in SPM/O-Level Mathematics and English or equivalent; OR

vi. Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00; OR
vii. Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.*

Note:

The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.

Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.

Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.

(English subject requirement does not apply to international students since they are required to meet certain scores of international English examination and privileged with certain exemptions)

* DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

Curriculum

Core
Year 1
• Management
• Managerial Mathematics
• Principles of Financial Accounting
• Fundamentals of Marketing
• Managerial Statistics
• Fundamental of Economics
• Principles of Finance
• English for Business Studies
• Principles of Management Accounting
• Digital Transformation Technologies
• Entrepreneurship
• Advanced Managerial Statistics
• Critical Thinking and Applications in Management

Year 2
• English for Business Communication
• Business Analytics
• Strategic Management
• Business Law
• Global Management
• Production Operation Management
• Analytical Programming
• Management of Technology
• Elective 1
• Organisational Behaviour
• Business & Society
• Project Management
• TQM for Managers

Year 3
• Research Methodology
• Leadership
• Psychology
• Management Decision Science
• Elective 2
• Human Resource Management
• Elective 3
• Elective 4
• Industrial Training

Electives
• Labour Economics 
• Digital Media in Business
• Product Planning and Management 
• Investment
• Seminar in Web Marketing
• Tourism Management 
• Event Marketing 
• Change and Innovation Management 
• Theory of Inventive Problem Solving (TRIZ)
• Small Business Management 
• Environmental and Resource Economics 
• Global Marketing