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Bachelor of Marketing (Hons.)

 

 Qualification Bachelor's Degree
 Study mode
Full-time
 Duration
3 years
 Intakes
April, July, October
 Total tuition fee (local) RM 52,000
 Total tuition fee (foreign) RM 65,000

About 

The three-year specialised programme focuses on the latest trends through relevant and up-to-date courses which are in line with the digitalized trends within the industry. Students are nurtured with an in-depth understanding of the marketing concept, while supplemented with the fundamental and practical knowledge in creating online and offline marketing strategies for local and overseas settings.

Career Prospects: Executives and Managers for marketing (offline and online), branding, promotions, sales, retail, business development, education, outreach-centric organisations and many more.

Entry Requirements

i. Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
ii. Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
iii. Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
iv. Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
v. Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;

For Bachelor of Digital Enterprise Management (Hons) :

Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English OR a minimum of Grade C in SPM/O-Level Mathematics and English or equivalent; OR

vi. Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00; OR
vii. Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.*

Note:

The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.

Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.

Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.

(English subject requirement does not apply to international students since they are required to meet certain scores of international English examination and privileged with certain exemptions)

* DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

Curriculum

Core
Year 1
• Principles of Financial Accounting
• Fundamentals of Marketing
• Critical Thinking and Applications in
Management
• Management
• English for Business Communication
• Organisational Behaviour
• Principles of Finance
• Managerial Statistics
• English for Business Studies
• Principles of Management Accounting
• Fundamental of Economics

Year 2
• Digital Transformation Technologies
• Managerial Mathematics
• Business Law
• Research Methodology
• Elective 4
• Analytical Programming
• Seminar in Web Marketing
• Technology and Innovation Marketing
• Marketing Channel Management
• Product Planning and Management
• Marketing Strategy
• Elective 1
• Elective 2

Year 3
• Integrated Marketing Communication
• Consumer Behaviour
• Retail Marketing
• Global Marketing
• Elective 2
• Elective 3
• Marketing Research
• Business to Business Marketing
• Sales & Professional Selling Management
• Internet Marketing
• Industrial Training
• Business Analytics
• Elective 3
• Elective 4

Electives
• Internal Marketing 
• Corporate Social Responsibility 
• Environmental and Resource Economics 
• Event Marketing
• Services Marketing 
• Investment 
• Relationship Marketing 
• Ethnocentrism Marketing
 • Theory of Inventive Problem Solving
• Psychology 
• Digital Media in Business 
• Tourism Management